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Employees get tapped to send ‘authentic’ social media messages – Chicago Tribune

More than 1,500 employees are part of its Macy’s Style Crew influencer program, which encourages participants to use personal social media accounts to create content sharing favorite looks, beauty products or other Macy’s merchandise. Posts are tagged with the #macysstylecrew hashtag and can include a link to purchase items featured, but the company is relatively hands-off when it comes to what participants post, said Allison Massie, a visual merchandiser at a Macy’s in Pennsylvania and Style Crew member.

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