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Worcester Red Sox, popularity, social media, website, Polar Park


WORCESTER — Baseball has become deep-rooted in the analytic world. The glossary of analytical terminology could be described as Bible-esque. Sometimes the numbers can be overwhelming. 

However, there’s one metric that’s never misleading — popularity.

The Worcester Red Sox have exceeded every expectation in the team’s inaugural season at Polar Park and the numbers are off the charts. Worcester’s website led all minor league teams with unique visitors (211,519), visits (376,947) and page views (768,810) in July. The team was second behind Triple-A Durham in MiLB TV daily views with 12,355.

In fact, the WooSox are atop the minor league list in all year-to-date categories with 784,227 unique visitors, 1.3 million visitors and 2.9 million page views.

“We’re pleased that the metrics across different fronts — television, website, in-park attendance, tickets sold – have all been so strong,” said WooSox executive vVice president and general manager Dan Rea. “That’s a testament to the quality of the ballpark, which is one big part of it, but the quality of the market and the fan base has been overwhelming, even more than our initial expectations.”



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