Upcoming Craven County tourism events will be highlighted through social media influencers

Social media is nothing new, especially to the younger generation who thrive on getting information and entertainment from sources like TikTok, Instagram, and Facebook. 

What is new is the use of social media influencers as a way to help showcase the new attractions New Bern and the county have to offer.

During its regular monthly meeting Sept. 8, the Craven County Tourism Development Authority’s marketing team, BluePrint Business Communications, explained an ongoing project to bring social media influencers to New Bern. 

The purpose is to help show the younger generation there is more to the city thanhistoric attractions. 

More:New Bern, Kinston excited about upcoming tourist season, tempered by worker concerns

“Our goal with the influencers is to capture their fan base and get in front of different audiences,” TDA Executive Director Melissa Riggle said. “Each influencer has their own respective audience and followers who choose to be a captive audience member of that person.”

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