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Supermom & Social Media Star: Getting to know the ‘Charleston Blonde’


Jaime Huffman is a Charleston-based social media influencer, business owner and most importantly– a mom!

She says her career didn’t blossom overnight. After years of hard work and moving all over the South, Jaime, her husband Erik and son Harper planted their roots into the Holy City. This is where she eventually became “Charleston Blonde.”

“It literally started with me and harper walking around Charleston taking pictures and posting them on Instagram,” she says. “So, to see what it is now is really really cool.”

Today, her Instagram page has over 77 thousand followers. Despite her “picture perfect” life on social media, Jaime believes it’s important to stay as authentic as possible.

“You know, life get’s really stressful and unfortunately on social media there’s a lot of comparisons. There’s a lot of who’s better — who does this — who has the most expensive house or car and that just doesn’t matter to me anymore.”

Jaime Huffman, Charleston Blonde

Jaime is also the owner and creative director of a social media marketing business called Jetsetter Social. This business has allowed her to travel all over the world (her favorite thing to do) and take Erik and Harper along for the ride!



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