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Successful TikTok practitioners generate laughter and income


When the demand for laugh-out-loud moments escalated during the darkest days of the coronavirus pandemic, good friends and social media influencers Julian Savoury and Jalen Robinson delivered — like clockwork, so to speak.

Utilizing the humor-fueled platform TikTok, 20-year-old Canton resident Savoury and Belleville’s Robinson, 24, have used their quick wit and sharp social awareness skills to amass close to 3 million followers — people who subscribe to an individual’s account to receive all of that person’s social-media updates.

Savoury is approaching 1.7 million followers while Robinson is closing in on 1.2 million dedicated fans. 

TikTok is a short-form, video-sharing app that allows users to create and share brief videos — generally 30 seconds or shorter — on any topic, according to influencermarketinghub.com, which explains the app offers users a wide selection of sounds and song snippets, along with the option to add special effects and filters.

As millions of TikTok users have discovered quickly — and Savoury and Robinson learned early in their influencing careers — all the high-tech tools in the world can’t build a faithful following if you don’t possess a few invaluable intangibles.

Julian Savoury talks about creating videos for his close to 1.7 million TikTok followers.

“First of all, it helps to have a sense of humor,” said Savoury, currently a student and basketball player at Henry Ford College in Dearborn. “Putting together successful content is all about being relatable. My niche is making jokes out of everyday stuff. People gravitate to that. I’ve learned what people like, what people want to see. Once you find out what works, keep doing it.”



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