Sony Indonesia names social media partner for audio products


Sony Indonesia has reappointed Idenya Flux to manage the Instagram and Facebook accounts for its audio products for a year. Sony Indonesia’s spokesperson told MARKETING-INTERACTIVE that the agency began working with Sony’s audio department last September and the contract was extended for another six months until the end of the year without a pitch. Only two agencies were selected to pitch for the account last year, the spokesperson said. Sony Indonesia declined to comment on the billing of the account.

Ali Ichsan, marketing department head, video and sound, Sony Indonesia, thanked Flux for the great work and for meeting the brand’s expectations, especially when it comes to the tone and design of the content. “The Flux team is also creative and quick to respond. Hopefully we can grow more in the next year,” he added.

Separately, Sony Indonesia and Save the Children Japan donated US$10,000 to support relief efforts for families and children affected by the earthquake in West Sulawesi in April this year. According to statistics from the Ministry of Education and Culture in January 2021, 192,027 students and 16,620 educators were affected by the natural disaster. 

On the audio front, it unveiled the WF-100XM4 headphones in July which aim to offer a personalised, noise-cancelling experience. Sony Indonesia carries out sales and marketing activities for Sony Corporation in Indonesia. There are six Sony centres and more than 600 authorised dealers and nine branch offices in Indonesia.

Aside from Sony, Idenya Flux also works with XL Axiata, Uniqlo, Garuda Indonesia, Lion Parcel, BNI, Standard Chartered and Traveloka. It was recently appointed by XL Axiata to handle digital duties for prepaid communication. The agency is responsible for creating a communication strategy to market the brand’s Paket Akrab to the Indonesian people, 

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