On TikTok, four friends who go by
@oldgays — the youngest is 65 — have 2.2 million followers, including Rihanna. They have an endorsement deal with Grindr as they delight fans with their clueless answers to pop culture questions.
Others focus on beauty and style, setting up Amazon closets with their go-to looks and putting on makeup tutorials live. Lagetta Wayne, at 78, has teens asking her to be their grandmother as she tends to her vegetables and cooks them up in Suisun City, California, as
@msgrandmasgarden on TikTok.
Wayne, with 130,500 followers amassed since joining in June 2020, owes her social media success to a teenage granddaughter. Her very first video, a garden tour, clocked 37,600 likes.
“One day my garden was very pretty, and I got all excited about that, and I asked her if she would take some pictures of me,” Wayne recalled. “She said she was going to put me on TikTok, and I said, well, what is TikTok? I had never heard of it.”
Most people ages 50 and up use technology to stay connected to friends and family, according to a 2019 survey by AARP. But less than half use social media daily for that purpose, relying on Facebook above other platforms.