Side-Eyeing Chloe Clem’s confused expression sells as an NFT, but for far less than some other memes


An image showing one of the internet’s favourite toddlers, Side-Eyeing Chloe, has sold as a non-fungible token (NFT) for the equivalent of just over $US74,000 ($100,000).

While that cash is nothing to look at sideways, it’s considerably less than what NFTs of other popular memes have sold for.

Side-Eyeing Chloe, the now-10-year-old Chloe Clem, became a meme after her mother filmed her nonplussed reaction to a surprise trip to Disneyland.

The video, which has been viewed more than 20 million times, shows Chloe’s older sister Lily bursting into tears of excitement.

The camera then pans to Chloe’s expression of confusion.

The look on the toddler’s face has joined the internet’s vocabulary as a way to express feeling disturbed, concerned or apprehensive.

Last week Chloe’s family, who live in Utah, announced they would sell their meme as an NFT, a unique digital token that adds a collectable aspect to digital images, videos or audio by creating a unique and verifiable token.

It was auctioned on the platform Foundation, with the sale description noting: “She remains unimpressed.”

Other memes to have sold as NFTs include “Disaster Girl”, “Doge”, “Nyan Cat” and the famous “Charlie Bit My Finger” YouTube video. 

However each of those sold for hundreds of thousands of dollars, several times what Side Eye Chloe sold for.

Critics of NFT technology say its heavy reliance on computing power is bad for the environment, and that the astronomical prices collectors have paid for digital media this year are proof of a speculative bubble.

Speaking to the BBC, Chloe’s mother Katie said the family would save the $100,000 worth of cryptocurrency Ethereum that the NFT sold for. 

“If we’re going based off meme sales before, it’s a bit lower, but we’re so grateful for what it sold for,” she said.

“The money is awesome but it’s just the fact that we get to do this as a family is so much fun.”



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