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Schneider National to open innovation center in Ashwaubenon with artificial intelligence


ASHWAUBENON – Trucking and logistics company Schneider National announced Monday it will build a multimillion-dollar innovation center on the company’s main campus in Ashwaubenon.



A rendering of the exterior of The Grove, a new innovation center on Schneider National's Ashwaubenon campus.


© Schneider National
A rendering of the exterior of The Grove, a new innovation center on Schneider National’s Ashwaubenon campus.

“The Grove” will be more than 20,000 square feet and will be built on land south of Schneider’s headquarters building on Packerland Drive. 

Schneider National, with its iconic orange trucks, operates over 200 facilities worldwide. Its corporate headquarters is its largest site. 

Construction on the innovation center will begin in the autumn and the building will open in late 2022.

RELATED: Schneider National’s 2020 net income exceeds 2019, navigating pandemic despite decrease in yearly revenue

At The Grove, Schneider will expand its use of artificial intelligence, machine learning, automation, data visualization and what it calls “user experience technology” in its operations.



a group of people in a room: Concept art of The Grove at Schneider's Ashwaubenon campus.


© Schneider National
Concept art of The Grove at Schneider’s Ashwaubenon campus.

Brian Stuelpner, vice president of IT, planning and architecture, said technology like this can help Schneider’s customers plan their logistics and help Schneider trucks move freight as efficiently as possible.

With AI and automation, Stuelpner said, Schneider is “incorporating advanced analytics in just about everything we do.” AI and automation can be used to dispatch drivers so that they have a more efficient day or free up employees through task automation for other projects.

“The capabilities that we’ll develop at The Grove and even the idea for The Grove really comes from how disruptive our industry is,” Stuelpner said. “I think it’s pretty obvious the world around us is going through pretty massive change. Our industry is no stranger to that.”



a group of people in a room: Concept art of The Grove at Schneider's Ashwaubenon campus.


© Schneider National
Concept art of The Grove at Schneider’s Ashwaubenon campus.

The Grove has been in the works since before the COVID-19 pandemic, he said.

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The center will include stadium stairs space for presentations and a spot to work and a moveable video wall for presentations to larger groups. The design is modular, Stuelpner said, so the interior can be reconfigured to create designated spaces for any ongoing Schneider projects.

“I would say that the innovation center really doubles down our commitment to the Green Bay community,” Stuelpner said. “It helps highlight the investment that we’re putting at our locations here to attract resources and demonstrate: we’re moving forward, we’re going toward the future, we’re going to continue to invest in our facilities and our people to have the best outcome.”

Contact Nusaiba Mizan at (920)-431-8310 or nmizan@gannett.com. Follow her on Twitter at @nusaiblah.

This article originally appeared on Green Bay Press-Gazette: Schneider National to open innovation center in Ashwaubenon with artificial intelligence

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