How Much Would You Pay to Make Social Media Ad-Free?

Social media connects us to our friends, our family, and the world at large. It also connects us to brands, whether we want it to or not. Ads on social media track our activity, invade our privacy, and follow us around the internet. And companies sell our personal data to other advertisers so they can track us in turn.

What if you could get rid of all those invasive ads? If you could pay a fee to be free, would you do it? That’s a question Privacy HQ asked in a recent survey. While an overwhelming majority of respondents—72.9%—said they were fine viewing ads if it meant social media would remain free, 27.1% said they were willing to pay to be rid of ads.

What would that look like? Twitter is currently toying with the idea of launching a premium subscription plan that would bring exclusive features to subscribers. But this concept doesn’t offer what users want the most out of any premium social-media plan—no ads. Though Twitter touts features such as an undo button and bookmarks, users who pay a premium would rather have an ad-free experience (72.9%) before members-only content (60.4%).

According to the survey, 62.8% of respondents would rather pay a one-time fee over paying a monthly subscription, which makes Twitter’s $2.99 per month plan a little too expensive for what you get. That being said, people seem to be willing to dole out cash if it means they no longer have to deal with ads.

social media price

But how much would they shell out? Respondents said they would pay $14 a month for an ad-free Twitter experience. Instagram could get away with charging $10 a month. YouTube, TikTok, and Facebook could each charge $9 a month; Snapchat and Pinterest could charge $7 apiece.

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So what’s stopping this from happening? Money. Ad tracking generates too much of it for companies to abandon it in any significant way. Facebook can charge companies to display their ads, then double up by selling the personal data they collect. Social media platforms would have to charge far more than $14 to make up for this lost revenue.

Still, if ad-free social media were ever a real option, would you be willing to pay—and how much?

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