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How Apple’s Mind-Blowing New iPhone Features Will Beat Facebook


Apple’s iOS 15 operating system is due to launch in a few weeks, and it comes with a bunch of mind-blowing new iPhone features that will beat Facebook. It comes after a years-long battle between the iPhone maker and Mark Zuckerberg’s social network over privacy.

Granted, Apple hasn’t exactly covered itself in glory over the last couple of weeks, after it emerged that iOS 15 will also come with some child protection features in iMessage and iCloud photos that could hurt iPhone privacy. But it is important to highlight that iOS 15 still comes with some amazing new iPhone features that will help stop you being tracked on your iPhone. Here’s what to look out for.

New privacy dashboard

Apple’s iOS 15 will come with a new privacy dashboard, which builds on the feature already launched in iOS 14.5, App Tracking Transparency (ATT) that makes tracking on your iPhone opt in only. ATT was such a blow to Facebook that the social network took out full page ads to try and stop the iPhone feature, and it’s still complaining about it now.

The dashboard will show which apps have permission to access data such as your photos, contacts and mic, and how often they access these. A later version of iOS 15 will integrate with ATT further by showing who is tracking you on your iPhone, and when.

iOS 15 puts an end to email tracking

iOS 15 will also help put an end to email tracking by marketers, who can place invisible pixels inside emails to learn how often people open a message, along with other details such as your location via your IP address. Not any longer—a new iOS 15 feature will allow Apple mail users to stop marketers from accessing this information, you just have to opt in.

iCloud features such as Private Relay

Another feature, Private Relay, is available soon as part of Apple’s iCloud+ offering. Once turned on, it will allow iPhone users to avoid being profiled when they use Apple’s Safari browser. Private Relay has been called a VPN, but it it’s much more than that—the feature stops you from being tracked and profiled online, known as fingerprinting, through the use of multiple proxies that help keep traffic private.

iOS 15 ups the ante with Facebook

The launch of iOS 14 was already a huge blow to Facebook, and iOS 15 takes this one step further. I, for one, cannot wait to try out Apple’s new iPhone privacy features, so watch this space for more how-tos and demos.



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