in

Facebook Tried to Make Its Platform a Healthier Place. It Got Angrier Instead.


In the fall of 2018, Jonah Peretti, chief executive of online publisher BuzzFeed, emailed a top official at Facebook Inc. The most divisive content that publishers produced was going viral on the platform, he said, creating an incentive to produce more of it.

He pointed to the success of a BuzzFeed post titled “21 Things That Almost All White People are Guilty of Saying,” which received 13,000 shares and 16,000 comments on Facebook, many from people criticizing BuzzFeed for writing it, and arguing with each other about race. Other content the company produced, from news videos to articles on self-care and animals, had trouble breaking through, he said.



Source link

What do you think?

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Social media and mental health: Depression and psychological effects

The New iPad Mini Stole the Show at Apple’s iPhone 13 Event