LOS ANGELES–(BUSINESS WIRE)–Jul 13, 2021–
The ARIA Exchange announced today an exclusive partnership with 21 In Right Inc. c/o the Roberto Clemente Estate to provide original NFTs (non-fungible tokens) documenting and bringing to life the most significant moments in the legendary life of the iconic Roberto Clemente. The ARIA Exchange is the NFT division of The ARIA Network—an integrated media group bringing physical and digital assets to life through advanced recognition, augmented reality and 360° immersive experiences.
Clemente, a Puerto Rican right fielder who played 18 MLB seasons for the Pittsburgh Pirates, won four National League batting titles, the 1966 National League Most Valuable Player Award, as well as an astonishing 12 consecutive Gold Glove Awards. The ARIA Exchange will offer remarkable, bespoke NFTs that bring the pivotal moments of Roberto Clemente’s extraordinary life and career to fans in ways never-before imagined.
“My father, Roberto Clemente, was not only one of the greatest players the MLB has ever seen, but one of the most generous. He believed that he played for the fans and he played for the people, and he was a humanitarian dedicated to giving back to his community off the field. The Estate of Roberto Clemente sees this partnership as an extension of that love for sharing things, and himself, with his fans,” said Roberto Clemente Jr., Founder of 21 In Right.
“Clemente is a National Treasure and we are honored to announce our partnership and to facilitate the story behind the legend of this beloved player,” said ARIA Network Co-CEO, Rebecca Jonah. “In partnership with the Clemente family, we hope that current and future generations of baseball fans are able to experience the life and the legacy of Roberto Clemente.”
The ARIA Exchange represents a revolution in fan engagement, driving greater 1-to-1 connections between fan and athlete than ever before possible. Pioneering a new frontier of “living NFTs,” ARIA incrementally adds dynamic content over time, leading to significantly greater value of collectibles.
“ARIA is changing the game in the collectibles space by providing its partners the ability to maintain an ongoing ownership share in perpetuity, finally allowing athletes to economically benefit from sales in the secondary marketplace,” said ARIA Network Co-CEO, Darren Mann.
The ARIA Network is a disruptive, integrated media network that uses proprietary technologies to immerse consumers and fans into new virtual worlds in ways never before imagined. ARIA builds disruptive augmented reality with gateways to infinite possibilities through recognition technology. ARIA also powers the ARIA Exchange, an advanced NFT trading platform that is more efficient, transparent, secure and carbon neutral. ARIA partners with global brands to dynamically engage their consumers and is the exclusive AR/VR partner of Brookfield Properties, powering over 100 malls across the country. ARIA partners with leagues, players and celebrities to engage and excite fans across this new phygital ecosystem and is a Fan Engagement partner of the National Basketball Retired Players Association, NHL Alumni Association and Major League Baseball Players Alumni Association.
KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA
INDUSTRY KEYWORD: BASEBALL SOFTWARE MEN SPORTS PROFESSIONAL SERVICES CONSUMER TECHNOLOGY PUBLIC RELATIONS/INVESTOR RELATIONS OTHER PROFESSIONAL SERVICES OTHER CONSUMER MARKETING COMMUNICATIONS OTHER TECHNOLOGY
SOURCE: The ARIA Exchange
Copyright Business Wire 2021.
PUB: 07/13/2021 11:23 AM/DISC: 07/13/2021 11:23 AM
Copyright Business Wire 2021.