Amitabh Bachchan has launched his own NFTs (Non-fungible tokens), which will include unique and limited artworks themed around Amitabh Bachchan and his life. The NFTs up for grabs will also include the mega star’s recital of poems from Madhushala, the renowned collection of poems by his father Harivansh Rai Bachchan. He will also share anecdotes from his much-celebrated career.
Amitabh Bachchan will roll out his NFT collection on the BeyondLife.club platform. In a statement, BeyondLife.club said, “Bollywood megastar Amitabh Bachchan will be the first one to roll out his NFT collection through BeyondLife.club. These collectibles will represent his legendary status and mark the opening of this maiden NFT platform.”
The BeyondLife.club website will also allow people to share their NFT idea on the platform, which will then be communicated to Amitabh Bachchan. “It could be an audio clip, a signed poster or even a meet and greet. Go wild,” the website said.
BeyondLife.club is a partnership between Rhiti Entertainment and no-code NFT exchange platform, GuardianLink.io. Arun Pandey is the managing director and Chairman of Rhiti Group, Saurav Banerjee is the co-founder of Rhiti Entertainment and Keyur Patel is the co-founder of Rhiti Entertainment & Chairman of GuardianLink.io. (Keyur Patel is also an investor in NDTV Networks).
NFTs are stored on a blockchain. The blockchain lends a unique identity to digital assets, thereby rendering them non-interchangeable. Real-world assets such as paintings, games, music albums, collectible sports cards and memes can be converted into NFTs. The NFTs can be used to represent items such as photos, videos, audio, and other types of digital files.