Acadian Capital Ventures announces funding for Iconic Moments, the world’s first cultural NFT marketplace | News

LAFAYETTE, La., Sept. 23, 2021 /PRNewswire-PRWeb/ — Acadian Capital Ventures, the Acadiana region’s first seed-stage venture capital firm, is investing in Iconic Moments, the first NFT marketplace exclusively for museums and cultural institutions around the world.

Acadian Capital Ventures joined VentureSouth, Cultivation Capital, Techstars, and Red Stick Angels as investors in the Iconic Moments seed funding round. Iconic Moments is the second investment in Acadian Capital Ventures’ growing portfolio. Based in Lafayette, La., Acadian Capital Ventures seeks out startup companies in communities often overlooked by venture capital and provides access to seed funding and mentorship.

Iconic Moments partners with a growing network of history, sports, and art museums and archives to create NFTs (non-fungible tokens) of art, video clips, audio clips, and other artifacts sourced from the museums’ collections. The partner museum retains ownership of the original piece while the limited-edition NFTs are generated from the original piece.

Iconic Moments was created by the team behind Pass It Down, a digital storytelling company based out of Baton Rouge. Pass It Down currently works with museums and cultural centers around the world — including Porsche, Procter & Gamble, and the Museum of Broadcast Communications — to create interactive experiences through its cloud-based digital design platform.

Acadian Capital Ventures’ investment in Iconic Moments will support the company’s growth as it creates the cultural heritage industry’s first NFT marketplace. That growth includes hiring additional staff and enhancing the Iconic Moments blockchain marketplace ahead of its launch in late 2021.

“Thanks to Acadian Capital Ventures for believing in our vision to create a new and sustainable model for the cultural heritage industry,” said Pass It Down and Iconic Moments CEO Chris Cummings. “NFTs are going to change every industry in the world and we have the opportunity to revolutionize the way that cultural institutions engage digitally, drive revenue, and preserve history through the permanence of the blockchain.”

In 2020, NFT transactions worldwide totaled $200 million. In the first quarter of 2021, there were more than $2.1 billion in NFT transactions.

“Smart contracts, as well as blockchain ledgers, have dramatically changed the way that we buy, sell, and own digital assets — and will continue to evolve well into the future,” said Acadian Capital Ventures Managing Director Skip Boudreaux. “Chris and the entire Pass It Down/Iconic Moments team are dedicated to bringing this technology, along with industry know-how, directly to these historical and cultural institutions so that they do not get left behind.”

About Iconic Moments

Iconic Moments is the world’s first NFT marketplace for the world’s museums, archives and cultural institutions. Created by the team behind digital exhibit design platform Pass It Down, Iconic Moments gives individuals the opportunity to own a piece of history or art while generating new and sustained revenue for its museum partners. The Iconic Moments NFT marketplace will launch in late 2021. For more information about Iconic Moments, visit

About Acadian Capital Ventures

Acadian Capital Ventures is the Acadiana region’s first-of-its-kind seed-stage venture capital firm based in Lafayette, La. Acadian Capital Ventures aims to find overlooked opportunities and hidden gems of the entrepreneurial world and connect them to funding. Acadian Capital Ventures utilizes its deep network and partnerships with local angel investor networks and other venture capital firms across the country, along with viewing hundreds of pitches every year at local and regional startup events, business accelerators, and business incubators. For more information about Acadian Capital Ventures, visit

Media Contact

Elizabeth Rose-Arcuri, Acadian Capital Ventures, +1 337-540-0416,


SOURCE Acadian Capital Ventures

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